Fruitful Cooperation Creates Best Possible Content

Boudin Analytics Content Master is a great tool to benchmark the functionality of different content versions of training courses using estimated sales results as perspectives in various markets. The simple question, ”Which version of the training course boosts your sales best?”, is a common source of headaches for numerous Product- and Human Resources Training Managers, when they make decisions what courses they should buy and why. 

When making decisions about selecting courses, there are two kinds viewpoints to be considered.  Shall we concentrate on achieving learning results, like in traditional conventions or reach out for better learning outcomes, like increased sales, or other improved Key Performance Indicators?  Predicting the latter answers is much harder and traditionally causality issues have clouded these relationships. Now Boudin Analytics has the capability and sophisticated tools that to answer both questions at the same time.

Additional questions, like which training content works best in a new language area, or are there differences in KPIs with different language versions of the course, arise soon. In global companies, an English language version is usually the starting point for localised versions, and there is nothing wrong about it. 

The English version is usually simply translated into the wanted languages and there we are, or are we? We now have one single language version of the course for example in Mandarin, but do we know, how well it fulfils the local requirements.  If we do not have any baseline for effectivity comparisons, we do not know, what effect the training has on motivating the personnel towards company goals.    

Content Master can test the impact of different contents on any KPI and can be used for benchmarking purposes. Hence, we can smoothly find the specific content version to be launched, which helps for example to increase sales in this case, or on this market with estimated probability.  You get the answers immediately without need to wait for a long time for actualised sales results. By using the application this way, you get reliable several months earlier than by using traditional methods, and there no risk of training leading to detrimental effects.  These unwanted consequences are eliminated and the Human Resources professionals have all the relevant information available for making correct training decisions. 

Good cooperation creates best possible content.

Summarised, the use of the application creates confidence during a content design project that the team is creating courses, which are fun and give the personnel skills, which are certainly goal orientated skills. You get these results rapidly.   

Usually there are members of three parties participating in a training course project. Firstly, professionals from the company’s HR training organisation, followed by e.g. a product manager representing the demands of the business owner, who work together with representatives of digital designer companies.  All these parties have different perspectives on the quality issues of the specific course and the ways and means, how the course should be implemented. 

The application gives an unbiased, objective KPI as the yard stick for the course quality to be shared by all of the participants.  The results open new horizons for fruitful discussions, when all know that they are mutually cooperating for the best possible courses.  From now on we are sure to train with the best content.

Written by Kari Hartikainen, Sales, Boudin Oy